Our journey

We founded Buena Vida Trading with a deep belief in the power of cross-cultural collaboration. We recognized the immense potential for European businesses to contribute to the growth of the Middle Eastern economy, while simultaneously expanding their own horizons. Overcoming the initial challenges of establishing our network and building trust took dedication and perseverance. Our long-term goal is to be more than just a service provider – we aspire to be a catalyst for economic growth and cultural exchange, creating a positive impact in both regions.

The Buena Vida Advantage

Message from the Founder, Juan Ayala: "Building strong relationships is at the heart of everything we do at Buena Vida Trading. Over 10 combined years, we've cultivated an extensive network of key contacts across the Middle East, from distributors and retailers to government officials and industry leaders. From my time expanding Amazon footprint in the region to bringing Spanish padel brands to the region. This network, coupled with our proven track record of successful market entries for European brands, allows us to open doors and create opportunities that would otherwise be difficult to access. We don't just offer consulting; we deliver results."

OUR EXPERTISE: Years of experience, proven results

Guiding principles

We conduct business with honesty and transparency.

Integrity

Collaboration

Excellence

Innovation

Client focus

We work closely with our clients to achieve shared success.

We strive for the highest standards in everything we do.

We embrace new ideas and approaches to market entry.

Our clients' success is our top priority.