A Dubai trading house trained to the most demanding retail standards

We connect European, Middle Eastern and Korean brands with retailers in Latin America, the GCC and Canada, with the discipline of eight years as a first-party vendor to tier-one retail.

Aerial view of Dubai's skyline and highways

7,000+

references bought direct from brands

70,000+

references across our total catalogue

2M+

units shipped across 5 continents in the past 12 months

7

destination markets across three regions

8 years

as a first-party vendor to tier-one retail

Bright open-plan office with meeting table

Our story

From one marketplace to seven markets

Buena Vida Trading started by supplying Amazon as a first-party vendor, one of the most demanding retail operations in the world. Meeting its standards on pricing, availability, compliance, logistics and data, year after year, shaped how we work.

Today we bring that same rigour to specialist retailers in every category we supply, department stores, hypermarkets and marketplaces across Mexico, Brazil, the rest of Latin America, the UAE, Saudi Arabia, Canada and Spain. Our multilingual team works in English, Spanish and Arabic, and our network of customs agents, regulatory consultants and logistics providers lets us move fast in every market.

"Working to Amazon's standards for eight years made us ready for any retailer. Today we bring that same rigour to every brand we represent and every buyer we supply, in every market we enter."

Juan Ayala · Founder and General Manager

Guiding principles

How we do business

Integrity

Honest pricing, clear documentation and transparent reporting for brands, retailers and partners.

Collaboration

We plan launches together with brands and retailers, sharing data so that everyone grows.

Excellence

Eight years of tier-one retail standards on availability, compliance and delivery.

Innovation

New markets, new channels and new brands, tested quickly and scaled when they work.

Client focus

Your sell-through is our success. We measure ourselves on repeat purchase orders.

Logistics network

A worldwide network of logistics partners

More than 2 million units shipped across five continents in the past 12 months. We work with the same trusted partners at every step, from pick-up at the brand's warehouse to delivery at the retailer's distribution centre, so shipments arrive on time and clear without surprises.

Warehouse aisles stocked with pallets

5continents reached from four export hubs and our Dubai warehouse

Four export hubs

Barcelona, Rotterdam, Korea and Dubai. Each brand ships from the hub closest to it, which keeps lead times and freight costs down.

Our own warehouse in Dubai

At Dubai Cargo Village, next to Dubai International Airport, for fast delivery across the GCC and re-export to every market we serve.

Sea, air and road freight

Trusted forwarders on every lane we serve, with orders from several brands consolidated so smaller ranges travel at container economics.

Customs and final delivery

Licensed customs brokers in each destination market and deliveries booked straight into retailer and marketplace distribution centres.

Work with us

Brands, retailers and logistics partners: we reply within one business day.