Brand distributor in Latin America: Colombia, Chile, Peru and beyond

Beyond Mexico and Brazil, Latin America offers a group of fast-growing, Spanish-speaking markets. We take your brand into retailers and marketplaces across the region using the same playbook that already works for us in Mexico.

Launch your brand in Latin America Regulation and compliance

Bogotá city with the Andes mountains behind

Did you know?

Latin America in three facts

Shared Andean cosmetic rules

Under Andean Community Decision 833, a cosmetic notification in Colombia, Peru, Ecuador or Bolivia is recognised across the bloc.

Source: Andean Community (CAN)

Pacific Alliance trade

Mexico, Colombia, Peru and Chile have eliminated tariffs on the vast majority of goods traded between them.

Source: Pacific Alliance

One language, faster scale

Spanish listings, labels and content can be reused from market to market, cutting launch time and cost.

BVT experience

Channels

Where we take your brand in Latin America

Specialist retailers in every category

Pet stores, perfumeries, beauty and pharmacy chains and home specialists in each country, where much of the region's beauty and pet spend happens.

Department stores and hypermarkets

Ranges and price lists for the department store and hypermarket chains that operate across the region.

Leading marketplaces

Listings and supply for the leading regional marketplaces, building on our experience in Mexico.

Regulators

Regional regulators we work with

Each country has its own health and agricultural authority. Where rules are harmonised, as with Andean cosmetics, we use one filing to open several markets.

Colombia: INVIMA and ICAINVIMA for cosmetics, personal care and supplements; ICA for pet food and animal feed.
Peru: DIGEMID and SENASADIGEMID for cosmetics and health products; SENASA for pet food and animal health.
Chile: ISP and SAGISP for cosmetics and health products; SAG for pet food and agricultural imports.
Ecuador: ARCSA and AgrocalidadARCSA for cosmetics and supplements; Agrocalidad for pet food and feed.

Our expertise

We handle the paperwork that stops most brands

Spanish-speaking team with hands-on Latin American retail experience
The same playbook already running in Mexico, adapted country by country
Andean cosmetic notifications (NSO) filed through local partners
Retail and marketplace launches coordinated across several countries at once

For Latin America

Categories we offer across the region

We start with the categories that already perform for us in Mexico and adapt the range to each country's retailers and regulations.

Pet careArquivet · Flexi · Flamingo · Nobby
Arabian fragrancesLattafa · Armaf · Rasasi
K-BeautyK-SECRET · rom&nd · ABIB · Torriden · Dasique
Cosmetics and personal careAlfaparf Milano · Guinot · Gisèle Denis · Agrado · IDC Institute · Bella Aurora · Mavala · ArtDeco
Health and supplementsAldous and European wellness brands
Home and kitchenTodocama · BRA · Monix · Arcos

Launch process

How we launch your brand in Latin America

01
Demand-led brand selection
We look for unserved demand: brands shoppers search for but cannot find consistently, plus brands with the potential to create new demand.
02
Range and pricing
Country-specific price lists, with landed costs, duties and retailer margins worked out in advance.
03
Retailer purchase order
We present the range to specialist, department store and marketplace buyers in each country and secure the purchase orders.
04
Launch and grow together
Joint campaigns with the retailer and a 360 plan across listings, advertising, in-store promotion and replenishment, aimed at long-term growth.

Frequently asked questions

Which Latin American countries do you cover?

Beyond Mexico and Brazil, we work across Colombia, Chile, Peru and Ecuador, and we assess other markets in the region case by case.

Can one registration cover several countries?

For cosmetics, the Andean Community recognises a single notification across Colombia, Peru, Ecuador and Bolivia. Other categories need country filings, which we coordinate with local partners.

Do I need a local company in each country?

No. BVT acts as your vendor and coordinates import and clearance with partners in each country.

How long does a launch take?

We make it as short as possible. Our wide network of contacts, from retail buyers to customs agents, regulatory consultants and logistics providers, lets us run registration, retailer onboarding and shipping in parallel rather than one after another. Working with the best professionals at every step of the process gets your products on shelf sooner.

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